"The Anti-Defamation League added a new symbol this week to Hate on Display, its database of prominent white supremacist imagery. It’s called the “echo,” and it is used online to call attention to Jewish names in the news. The symbol originated in 2014 on an anti-Semitic podcast, “The Daily Shoah,” which applied a novelty sound effect to Jewish names that made them echo ominously. That practice then spread to blogs and Twitter, where the podcast’s creators and fans created a visual translation of the echo sound effect by placing three sets of parentheses around a Jewish name, like (((Cohen))) or (((Goldberg))). (Google has since banned the extension from the Chrome store.) The “echo” is the first officially recognized symbol to emerge from the “alt-right,” a movement of white-and-proud extremists who are as obsessed with cultural memes as they are with white nationalism. They play fast and loose with white supremacist iconography, remixing it with pop culture and the sardonic tone of internet subculture. Their regressive message, cloaked in an ultramodern skin, is being spread online to a new generation of race warriors. Jewish public figures are fighting back. On Twitter, Jewish writers have reclaimed the echo, adding parentheses around their Twitter handles in a show of defiance. In turn, white nationalists like Lana Lokteff have flipped the symbol to signal their non-Jewish heritage: )))Lana Lokteff(((. Out of the depths of online culture, new hate speech rises: “Cuckservative,” a portmanteau of “cuckold” and “conservative” (it’s a long story) has now been acknowledged by the Southern Poverty Law Center as a racist slur."